The Tape — Apple
$315.32 last close · Jul 10, 2026
story (first read) as of Jul 10, 2026 · tape as of Jul 10, 2026 · price as of Jul 10, 2026
Regime
Uptrend intact — higher highs and higher lows since Jun 2026.
since Jun 2026 · confirmed weekly pivots (5-bar fractal)
Weekly structure
Readings
Price is inside the Jun 2026 supply zone (291.13–317.40).
Price is +5.9% versus the 50-day average and +15.9% versus the 200-day average.
Most recent structure: higher high in Jun 2026, higher low in Jun 2026.
Swing structure
HL 266.45 · Dec 2025 — LL 242.97 · Jan 2026 — LH 280.39 · Feb 2026 — HL 245.28 · Apr 2026 — HH 317.40 · Jun 2026 — HL 273.75 · Jun 2026
Between the lenses
The first read says: Apple trades within 2% of the Street's own average target — and that consensus does not close by DCF. The whole tension lives in the margin.
The tape says the uptrend is intact (as of Jul 10, 2026).
Here is what would change that reading:
- A weekly close below the most recent higher low (273.75, Jun 2026) would break the sequence of higher lows that defines the uptrend.
- Losing the Jun 2026 demand zone (273.75–297.31) would remove the nearest shelf of prior buying.